Poke The Box!
Posted by Stan Rodda
I opened my mail today and found my own copy of Seth Godin’s latest release, “Poke The Box.” It came from amazon.com a lot quicker than I thought it would. I opened it and began to read. Then I kept reading. Then I read some more. In between a couple of fights, dinner and bedtime, I read some more. Before I knew it, I had read the entire, eighty-four page, manifesto in one sitting. I absolutely consumed that book. Just to keep it real, it was a fairly simple read. However, the content was more than that. It was a great challenge. A challenge and a call to our generation to, “Go.” A challenge to initiate.
In his New York Times article called, “They Weren’t Careful What They Hoped For,” Barnaby Feder used an early example of the term, “slacktivism.” Slacktivism is defined as, “the desire people have to do something good without getting out of their chair (Feder 2002).” In other words, we don’t lack the market to make a great change. We don’t lack the world that needs great change. We don’t lack the resources or the network. We don’t lack the finances or even the avenues by which we can employ a great change. What we lack is the initiative.
I once changed my Facebook profile picture to one with a pink ribbon on it for Breast Cancer Awareness month.
I post links on my Twitter and Facebook accounts that lead people to great articles and stories about grand causes.
I watch videos on YouTube that have to do with great causes and sometimes if I’m really motivated, I click the “thumbs up” button.
All of those things are good, but they don’t require any initiative to actually create a change in the world. There must be more. In fact, there has to be more. Now, I need to actually DO something with what I know.
I haven’t blogged in quite awhile, but I will try to post more of my thoughts on this book soon. For now, I will leave you with one of the quotes from the second page of the book.
Imagine that the world had no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn’t do. If you lived in that world, what would you do? Go. Do that.
So, what would you do?